hello.

Elizabeth Vollman Tristan (Liz) is a seasoned marketing executive with nearly 20 years of experience driving growth for startups and established companies alike. As the head of marketing at General Assembly, Liz helped to build the marketing function from a small startup team to a 50-person marketing organization overseeing a $20M+ budget. She navigated through various stages of the company's growth from startup through post-acquisition by the Adecco Group, the world's largest staffing company.

Today, Liz runs EVT Consulting, where she partners with companies to develop and execute marketing strategies that deliver results. Her unique ability to merge the analytical and creative components of digital marketing sets her apart—combining data-driven insights with compelling brand storytelling to achieve measurable impact. Her expertise spans the full spectrum of marketing leadership—from building high-performing teams to scaling marketing operations through periods of rapid growth and transformation.

Liz brings a strategic yet hands-on approach to every engagement, helping organizations navigate the complexities of modern marketing with clarity and confidence.